Thursday, October 29, 2009

You Tube Part 2 - How to Be Found!

Answering question #1 from yesterday - I Need Help Figuring Out What and How to Do That!
Here are the tasks:
  1. Upload
  2. Label
  3. Invite people to view your videos!
  4. Embed your video onto your blogs and websites
  5. Create links on classified sites and in your emails to go see your video
Step #1. Depending on the type of video camera you have, this can be easy or you will have to read your manual. If you have a "Flip" you only have to plug in the camera to a USB port on your computer, the software automatically starts up and you select the scene you want to upload. You can create a movie before you put it onto YouTube and add music, a title and closing credits. Once you have a movie, you click on Upload movie to Internet. You will be prompted to log in to your account and then the video will upload.
If you have another type of camera, you will need to save the files or scenes onto your computer and then go to YouTube to upload the files. Log in to your account - or create one if you don't have one. Then on the top right of the screen is a yellow button that says "Upload." Then click on the button that says "Upload Video." It will give you the option of choosing a file on your computer.
Step #2. Putting the right label on your video is key. The next step is to give your video a title, description, and label or tag it. Choose a TITLE that describes your video. What ever you are trying to brand - your name or company or phrase - use in the title of your video. Next DESCRIBE your video. In the description of your video, be specific. If it is a video of a specific neighborhood, or street, or event, put that in the description. When someone does a search for what is in your video, you need to make it easy for the search programs to find it. The more local and targeted you are, the more likely you will find the target market. Search engines search for words, so your title, description and tags are important. TAG your video - put in words that people might type into a search engine to find your video. Be location specific on these as well. Only use tags that are relevant and not too many. If you can only think of 3 tags, that is ok.
Step #3. INVITING people to view your video is easy. Click on your account name at the top right of the screen and you have the option of seeing "My Videos." You will then see a list of your videos. Click on the one you want to invite people to see. Right below the video is a link to "Share" the video. You can send an email directly through YouTube, or you can copy and paste the link YouTube provides you. You can even send a message and send the invitation to multiple people. Ask them to "Favorite" the video, it helps the ranking of your videos.
Step #4. EMBEDDING videos means putting your video on other websites. Have you seen those websites that have a video on them? Maybe they are simple sites with a simple video message. They capture your attention.
You can do the same thing - just embed it into your site. If you use Microsoft Expressions to make your website, you can put a video on your site. If you know just a little bit about how to make a website, you can put a video on it. If you have a blog, like Blogger or Word Press, you can embed a video on your blog.
IMPORTANT: When embedding, be sure you click on the little sprocket on the right side of the EMBED code - it will then give you the option of including or NOT INCLUDING related videos. If you DO NOT want competitors' videos on your website, you need to "UNCHECK" that.
Step #5. Putting LINKS in your emails and into a classified ad is easy. Go to step #3 and get the link that YouTube provides you. Copy the link and paste it into an email and there you go - your email has a link. Go to Craigslist and paste the link into the ad you write up. As long and the link you paste has the http:// before the www., it will make it a clickable link in Craigslist.
For more how-to help on on-line marketing you can visit my site http://www.bestretools.com/. You will find a few videos on how to use some of the other products I use for my business and reviews and comments.

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