Thursday, October 29, 2009

You Tube Part 2 - How to Be Found!

Answering question #1 from yesterday - I Need Help Figuring Out What and How to Do That!
Here are the tasks:
  1. Upload
  2. Label
  3. Invite people to view your videos!
  4. Embed your video onto your blogs and websites
  5. Create links on classified sites and in your emails to go see your video
Step #1. Depending on the type of video camera you have, this can be easy or you will have to read your manual. If you have a "Flip" you only have to plug in the camera to a USB port on your computer, the software automatically starts up and you select the scene you want to upload. You can create a movie before you put it onto YouTube and add music, a title and closing credits. Once you have a movie, you click on Upload movie to Internet. You will be prompted to log in to your account and then the video will upload.
If you have another type of camera, you will need to save the files or scenes onto your computer and then go to YouTube to upload the files. Log in to your account - or create one if you don't have one. Then on the top right of the screen is a yellow button that says "Upload." Then click on the button that says "Upload Video." It will give you the option of choosing a file on your computer.
Step #2. Putting the right label on your video is key. The next step is to give your video a title, description, and label or tag it. Choose a TITLE that describes your video. What ever you are trying to brand - your name or company or phrase - use in the title of your video. Next DESCRIBE your video. In the description of your video, be specific. If it is a video of a specific neighborhood, or street, or event, put that in the description. When someone does a search for what is in your video, you need to make it easy for the search programs to find it. The more local and targeted you are, the more likely you will find the target market. Search engines search for words, so your title, description and tags are important. TAG your video - put in words that people might type into a search engine to find your video. Be location specific on these as well. Only use tags that are relevant and not too many. If you can only think of 3 tags, that is ok.
Step #3. INVITING people to view your video is easy. Click on your account name at the top right of the screen and you have the option of seeing "My Videos." You will then see a list of your videos. Click on the one you want to invite people to see. Right below the video is a link to "Share" the video. You can send an email directly through YouTube, or you can copy and paste the link YouTube provides you. You can even send a message and send the invitation to multiple people. Ask them to "Favorite" the video, it helps the ranking of your videos.
Step #4. EMBEDDING videos means putting your video on other websites. Have you seen those websites that have a video on them? Maybe they are simple sites with a simple video message. They capture your attention.
You can do the same thing - just embed it into your site. If you use Microsoft Expressions to make your website, you can put a video on your site. If you know just a little bit about how to make a website, you can put a video on it. If you have a blog, like Blogger or Word Press, you can embed a video on your blog.
IMPORTANT: When embedding, be sure you click on the little sprocket on the right side of the EMBED code - it will then give you the option of including or NOT INCLUDING related videos. If you DO NOT want competitors' videos on your website, you need to "UNCHECK" that.
Step #5. Putting LINKS in your emails and into a classified ad is easy. Go to step #3 and get the link that YouTube provides you. Copy the link and paste it into an email and there you go - your email has a link. Go to Craigslist and paste the link into the ad you write up. As long and the link you paste has the http:// before the www., it will make it a clickable link in Craigslist.
For more how-to help on on-line marketing you can visit my site http://www.bestretools.com/. You will find a few videos on how to use some of the other products I use for my business and reviews and comments.

Tuesday, October 27, 2009

What is A Notice of Default?

111 days before a house goes to auction in California, a Notice of Default is recorded at the recorders office.

The public is notified of a pending foreclosure sale in a public location like the court house and published in the local newspaper. This is public information that anyone can and will see. People who buy foreclosures know that a homeowner is behind on their payments. People who read the newspaper can see all the houses that are in foreclosure.

Some homeowners know this is public information; however, some do not and are very shocked and surprised to get letters and phone calls from people wanting to “help” them. They begin to get bombarded with offers to buy their house, or offers for financing, or any variety of other products.

As investors and purchasers of foreclosures, or pre-foreclosures, it is vital that you differentiate yourself from all the “junk mail” they get. How do you get someone to read what you send them and open their minds to what you have to say? How do you earn their trust? Rule #1 – Don’t Bullshi* them! You are not the only game in town, you don’t have to be cutesy, or clever or be a salesperson. Be up front and honest. Don't waste their time - as time ticks away their options are dwindling.

You need to:
1. Be honest
2. Be Knowledgeable
3. Do everything you say you will: build trust and do not break it

It is all over the news how people are being taken advantage of while going through foreclosure or a short sale or a loan modification. In every type of economic climate there are people who will take advantage of the hysteria and do illegal things. In good time and bad, you will find this. And throughout all those times, there are also people doing things the right way; helping people, following the law and solving problems that others are unable to do. Help build the reputation of the investors – do things the right way and do it a lot! Now Get to Work!

Monday, October 26, 2009

100% Commit Yourself

How do you become successful? How do you find the deals? How do you learn how to get homeowners to trust you? How do you find people to buy your houses? You have to work this business. Not just one day a month, not just one day a week. Every time you talk to someone is a time to talk about your business. If you have ever been to a multi-level marketing opportunity meeting, or joined an MLM, they probably taught you a lot about committing. They want you to commit your time, your money and tell everyone you know what you are doing. Word of mouth marketing is the cheapest and usually best way of getting business. Word of mouth comes from trusted friends, family and colleagues.

You need to learn how to talk the talk. You get that from talking with people in the industry, going to seminars, attending webinars, reading books, listening to tapes, watching videos of experts, talking with a mentor.

You have to walk the walk. Get in there and do a deal! Don’t think you have to know everything about everything to buy a house or rehab a house. Find someone to help you along the way. Find a mentor! Partner with someone who’s done it before and learn from them. Find a good contractor (you may need help doing this). Find a good lender, find a good insurance team. Find a great realtor! Get a team together to help you along the way. You shouldn’t do this alone!

When you jump out of an airplane, the hardest part is letting go. The rational side of you starts telling the spontaneous side of you that you are CRAZY! What if!?!? Once you do jump, you are committed, 100% to pull that cord. You know what will happen if you don’t. So, you continue with the steps you need to complete your missions. After you land successfully, you know you have accomplished something that not everyone would try or even consider. When you are scared to do something, the hardest part is taking that first leap of faith that everything is going to work out fine. Once you get going, keep moving forward, and commit to keep the momentum everyday.