Tuesday, August 4, 2009

Sold in One Day!

Well, the Property Launch was a total success. Sold the house that weekend! Didn't have a huge flood of people, but the buyers - people that mattered - did show up.

I had staged the house minimally - a few floor plants so the rooms weren't completely empty, bought the plug-ins for nice smells, baked cookies and had jelly beans for the kids. I also put out a flyer about the $8,000 tax credit and everyone took one of those. Don't forget to tell people that you just have to NOT have owned a home for the LAST 3 YEARS to qualify.

We got a full price offer on this beautiful little remodel. As the owner, I offered $2,000 BTSA, 50" plasma TV, home warranty and $2,000 towards closing costs. For a little $120K house, they were good incentives. The price compensated for the incentives. For a change, we weren't the best price, but we certainly were the best product.

Try to get your sellers to offer incentives, while keeping within $5,000 of the "right" price for the house. With the right marketing you'll get it sold fast - even if it's not a foreclosure!

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